How to Find the Target Audience for My Small Business

Ever struggled with the question "who's your ideal client?" Or "who's your target audience?" It can be hard to say - ESPECIALLY when you feel like your product or service can help so many people! I've heard people say "anyone breathing" is there audience. And most people feel like their services can help the entire world. The problem is - we can't pay to reach the entire world. Even Bill Gates might have a hard time with that. ;) So what's the solution? We focus in on our highest value products / services and the people who are MOST likely to benefit from them and have the ability + motivation to buy them. That's what this video is about.

In this video, we share with you 8 Solid Tips for Finding Your Own Target Audience:

1. Research your competition
2. Look at your current customer base
3. Analyze your own products & services
4. Consider your audience's demographics
5. Consider their psychographics
6. Questions to ask yourself (once you think you've honed in on your target(s))
7. Check out other people's research
8. Do your OWN research

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ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
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Music Credit: Samba Isobel Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
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